Lapsed Donors: Cause, Prevention, and Cure

Lapsed Donors: Cause, Prevention, and Cure

Whether you work for a small charity or a global nonprofit, you have to deal with the challenge of lapsed donors. According to the Fundraising Effectiveness Project, most nonprofits lose around 40-45% of their supporters each year. So what can you do to prevent donor...
When to Use an Open-Ended Pledge Card

When to Use an Open-Ended Pledge Card

Interested in pledge cards? We’ve created the Ultimate Guide to Pledge Cards. Have you ever wondered what type of donation pledge card is best for your non-profit direct mail appeal? When was the last time you took a close look at the pledge card you’re sending...
How Nonprofits Define Major Donors

How Nonprofits Define Major Donors

Have you ever asked yourself, what is a major donor? How a nonprofit organization defines a major donor will vary from organization to organization. A major donor is an individual, couple, or business that gives an amount that has a significant impact on a project,...