AskGenius creates the perfect ask string for everyone on your mailing list.
STEP ONE
Connect your data
Connect AskGenius directly to your Raiser’s Edge NXT database, or upload an Excel file from your favorite donor management system. (More integrations coming soon!)

STEP TWO
Select your strategy
Eager to boost gifts from mid-level donors? Want to upgrade those new donors from last year? Or just looking for an across-the-board increase in giving? Apply one of our tried-and-true strategies to accomplish your goal. Plus, the longer you work with us the smarter our algorithms become – allowing you to raise even more money, year after year.
Hover over each strategy below to learn more.
The Secret Sauce
The Secret Sauce
A moderate increase for donors at all levels based on a combination of past giving and wealth indicators. This is the strategy that has already raised tens of millions of dollars for nonprofit clients across the country.
Nice and Easy
Nice and Easy
Swing for the Fences
Swing for the Fences
New Donor Upgrade
New Donor Upgrade
Join the Club
Join the Club
Are you promoting giving circles or clubs? Use this formula to highlight specific gift amounts and encourage donors below each level to upgrade their gift.
I Don't Believe We've Met
I Don't Believe We've Met
Sometimes the only thing you have to go on is an address. Use this formula to set ask amounts based on the relative affluence of a donor's zip code.
STEP THREE
Fine tune your asks


STEP FOUR
Export your file for printing
You’ve applied your strategy, reviewed ask amounts, and made your tweaks. Now it’s time to export your data to an Excel file so you can either print your letters in-house or send everything off to your direct mail vendor. Your donor data and personalized ask strings are packaged neat and tidy with everything you need to run a world-class appeal.
Raise more money with fewer headaches.
Do you want to see more before trying it? Watch a three-minute video walkthrough here.
Understand the thinking behind it all, see The Science of Smarter Ask Strings