Navigate to specific chapters of the webinar:

1:14 –Background on PSG and AskGenius
4:40 – Promote qualified charitable distributions
9:03 – Don’t focus on non-givers with your year-end appeal
12:28 – How to ask each donor for the perfect amount
15:45 – Update your email signature blocks
17:16 – Try the PSA strategy in an email to donors
19:58 – For Pete’s sake, don’t just send a postcard
22:14 – Language to email someone with an unpaid pledge
27:12 – Schedule your social media blitz for Black Friday
29:28 – Use a ringless voicemail to thank donors on December 20
31:57 – Launch a matching-gift challenge on December 26

Year-end giving is critical to the success of your fundraising program. Nearly 30% of annual giving occurs in the month of December. It’s one of the best (and last) opportunities to meet your fundraising goals.

But what does a sophisticated year-end appeal look like?

In this webinar we’ll show you what a world-class, high-performing appeal looks like, and we’ll give you a bunch of practical steps you can implement right now to improve your year-end giving results.

We’ll show you how to review and analyze last year’s performance to look for indicators of your best opportunities. We’ll show you how to build and launch an integrated, multi-channel strategy. We’ll talk through the best timeline and material designs that are proven to increase overall giving and participation.

Watch this webinar and learn how to:

• Utilize direct mail, email, social media, and more in your year-end strategy
• Create a concise timeline to ensure your direct mail arrives at the perfect time
• Write a compelling end-of-year letter that pulls at the heartstrings of your donors
• Finalize your year-end gift processing procedures and logistics to best meet the needs of your donors and your organization