We love data, but we hate sorting through it.
AskGenius Founder and CEO, Nic Prenger, has always believed in the power of technology and data to do good in this world. After more than a decade spent raising hundreds of millions for nonprofit causes, Nic’s passion inspired him to start one of the most successful and innovative fundraising consulting firms in the United States, Prenger Solutions Group.
The experts at Prenger Solutions Group manage multi-million-dollar annual appeals for clients across the country. They also provide outsourced database solutions to help clients make better use of their data and streamline their gift processing.
What all that means is that you’d be hard-pressed to find a team with more hands-on experience designing fundraising appeals and sorting through donor giving history.
For years, the team at Prenger Solutions Group set custom request amounts by hand, using Excel spreadsheets, giving histories, and wealth research provided by their clients. And that process, though slow and labor intensive, worked incredibly well. It worked so well, in fact, that their fundraising appeals set records and resulted in tens of millions of dollars in increased giving each year.
Nonprofit clients loved the results they were achieving by having Prenger Solutions Group set custom ask amounts. But it was a painstaking process.
So, in 2020, the firm decided to create a software program that could do the job faster and more efficiently. They launched a major fundraising research project, partnered with a cutting-edge software development firm, and created AskGenius.
AskGenius is the culmination of decades of hard-earned experience working inside of donor database systems and designing direct mail fundraising appeals. It’s an innovative tool that allows nonprofits to raise more money with fewer headaches.
We are curious.
We never stop trying new things. We know that we don’t have all the answers, but we strive to get better every day. As individuals, as a company, and in our products, we seek continual progress over perfection.
We are data-driven.
Some might say we’re ‘data nerds’. From our product development to fundraising campaigns, our customer success approach to fundraising strategies, we always rely on data to lead us. Our entire team is committed to this approach.
We are obsessed with improving results.
We know that even small improvements, over time, can yield outsized results for our clients. We believe in innovation and pushing boundaries to help our nonprofits raise more money than they ever have before.
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