Fundraising Insights

Fundraising research, stories, and strategies to improve your fundraising expertise

How to Use a Gift Table With Donors

How to Use a Gift Table With Donors

Fundraisers know having the right strategy and tools can be the foundation to their non-profit’s fundraising success. The gift chart, also known as a gift table, gift range chart, fundraising chart, donor pyramid, fundraising pyramid, or pyramid of gifts is a...

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How to Write a Winning Lapsed Donor Letter

How to Write a Winning Lapsed Donor Letter

As a fundraiser, you know that reactivating lapsed donors takes significant time and effort. But if your lapsed donor letters aren’t doing the trick, it might be time to change your approach. Follow along as we show you how to write a lapsed donor letter that...

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Lapsed Donors: Cause, Prevention, and Cure

Lapsed Donors: Cause, Prevention, and Cure

Whether you work for a small charity or a global nonprofit, you have to deal with the challenge of lapsed donors. According to the Fundraising Effectiveness Project, most nonprofits lose around 40-45% of their supporters each year. So what can you do to prevent donor...

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When to Use an Open-Ended Pledge Card

When to Use an Open-Ended Pledge Card

Interested in pledge cards? We've created the Ultimate Guide to Pledge Cards. Have you ever wondered what type of donation pledge card is best for your non-profit direct mail appeal? When was the last time you took a close look at the pledge card you’re sending with...

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Designing the world's greatest pledge card webinar

How to Design a Pledge Card

Learn how to create a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.

how to write a fundraising letter

How to Write a Fundraising Letter

Create a fundraising letter that inspires donors to increase their giving without asking for too much.

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