Fundraising Insights

As a fundraiser, you might be all too familiar with lapsed donors—LYBUNTS and SYBUNTS. It can be frustrating to see a historically consistent donor suddenly drop off or have a donor make one significant gift only to never hear from him or her again. We know that there...

By nature, an appeal letter for nonprofit fundraising is just that—a letter. Just because it’s not an appeal billboard, magazine ad, or website, doesn’t mean that the overall look and feel shouldn’t matter as much. Even though writing your annual appeal letter doesn’t...

We live in a digital world. But when it comes to fundraising for nonprofits, direct mail is still the king. Direct mail fundraising is different than digital communication because it is a tactile medium – your donors can touch and interact with your appeal materials....

Fundraisers constantly seek ways to streamline their efforts and raise more money. Suppose your nonprofit has a clear vision, a committed donor base, and has invested in a stellar CRM (customer relationship management) system. In that case, there are additional tools...

Think about going on a first date with someone. Before heading out, if you want to hit it off right, you’ll need to thoroughly read through their Facebook profile, learn as much as you can about them and then appeal to those things during the date. Alright, I say that...