Fundraising Insights

Fundraising research, stories, and strategies to improve your fundraising expertise

How to Use a Gift Table With Donors

How to Use a Gift Table With Donors

Fundraisers know having the right strategy and tools can be the foundation to their non-profit’s fundraising success. The gift chart, also known as a gift table, gift range chart, fundraising chart, donor pyramid, fundraising pyramid, or pyramid of gifts is a...

Most Popular

Recently Released

How to Segment Donors for End of Year Fundraising

How to Segment Donors for End of Year Fundraising

More than 30 percent of all charitable giving happens in December. Is your end-of-year appeal as effective as it can be, given how many donors are willing to make gifts in the final month of the year? If not, the best way to take an existing appeal to the next level...

read more
How to Write a Compelling Nonprofit End-of-Year Letter

How to Write a Compelling Nonprofit End-of-Year Letter

Whether your nonprofit’s end-of-year campaign begins on November 1 or with Giving Tuesday, year-end giving is crucial for nonprofit fundraising success. More than 30 percent of all charitable giving happens in the month of December. The best year-end appeal is one...

read more
How to Plan Your End-of-Year Giving Campaign

How to Plan Your End-of-Year Giving Campaign

A strong, end-of-year giving campaign is critical to a non-profit’s success, as 30 percent of all giving happens in December. Some statistics show as much as 10% of annual giving happens in just the final three days of the year. To achieve the greatest results,...

read more
Ask Genius - Newsletter

Become a fundraising expert.

Get our latest content, webinars, and free templates delivered straight to your inbox.

Designing the world's greatest pledge card webinar

How to Design a Pledge Card

Learn how to create a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.

how to write a fundraising letter

How to Write a Fundraising Letter

Create a fundraising letter that inspires donors to increase their giving without asking for too much.

Explore more content

Want to explore all our content? We’ve got more for you to read.