Fundraising Insights
Fundraising research, stories, and strategies to improve your fundraising expertise
Annual Appeal Fundraising Ideas for Your Nonprofit’s Checklist
You might be surprised to learn as much as 30 percent of all giving happens in December. Additionally, as much as 10% of annual giving happens in just the final three days of the year. The year-end giving season can significantly impact the fundraising success of any...
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Understanding How AI for Fundraising Can Help Your Nonprofit
Artificial intelligence, or AI, is the latest technology shift to hit the news. It has potential uses across industries, including fundraising. From email to automation, fundraisers have seen many technological advancements over the last 25 years. Fundraising strategy...
A How-To Guide for Setting Fundraising ROI Benchmarks
It’s tempting to celebrate victories in fundraising by just looking at dollars raised, but don’t forget to measure your return on investment . If you’ve been around the block in fundraising, you’ve probably heard this phrase, also referred to as your ROI. ROI is...
5 Tips for Writing Your Annual Appeal Letters
By nature, an appeal letter for nonprofit fundraising is just that—a letter. Just because it’s not an appeal billboard, magazine ad, or website, doesn’t mean that the overall look and feel shouldn’t matter as much. Even though writing your annual appeal letter doesn’t...
How to Recapture LYBUNT and SYBUNT Nonprofit Donors This Year
Development professionals know that retaining donors is essential to any nonprofit organization. Retaining donors is a cost-effective way to raise support for any mission and is more economical than acquiring new donors. Recapturing lapsed donors or LYBUNT and SYBUNT...
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Annual Appeal Fundraising Ideas for Your Nonprofit’s Checklist
You might be surprised to learn as much as 30 percent of all giving happens in December. Additionally, as much as 10% of annual giving happens in just the final three days of the year. The year-end giving season can significantly impact the fundraising success of any...
Everything You Need to Know about Nonprofit Gift Processing
Fundraising professionals know that their efforts to raise support for their nonprofit mission do not end when the donation is received. They are skilled in the art of stewardship but might not have given much thought to the nonprofit gift-processing efforts required....
Understanding How AI for Fundraising Can Help Your Nonprofit
Artificial intelligence, or AI, is the latest technology shift to hit the news. It has potential uses across industries, including fundraising. From email to automation, fundraisers have seen many technological advancements over the last 25 years. Fundraising strategy...
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How to Design a Pledge Card
Learn how to create a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.
How to Write a Fundraising Letter
Create a fundraising letter that inspires donors to increase their giving without asking for too much.
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