Fundraising Insights
Fundraising research, stories, and strategies to improve your fundraising expertise

How to Use a Fundraising Gift Table With Donors
Fundraisers know having the right strategy and tools can be the foundation to their non-profit’s fundraising success. The gift chart, also known as a gift table, gift range chart, fundraising chart, donor pyramid, fundraising pyramid, or pyramid of gifts is a...
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Fundraising Appeal Strategies for LYBUNTS and SYBUNTS
As a fundraiser, you might be all too familiar with lapsed donors—LYBUNTS and SYBUNTS. It can be frustrating to see a historically consistent donor suddenly drop off or have a donor make one significant gift only to never hear from him or her again. We know that there...
5 Tips for Writing Your Annual Appeal Letters
By nature, an appeal letter for nonprofit fundraising is just that—a letter. Just because it’s not an appeal billboard, magazine ad, or website, doesn’t mean that the overall look and feel shouldn’t matter as much. Even though writing your annual appeal letter doesn’t...
Raise the Most Money with Your Direct Mail Fundraising
We live in a digital world. But when it comes to fundraising for nonprofits, direct mail is still the king. Direct mail fundraising is different than digital communication because it is a tactile medium – your donors can touch and interact with your appeal materials....
How to Use a Fundraising Gift Range Calculator to Elevate Your Strategy
Fundraisers constantly seek ways to streamline their efforts and raise more money. Suppose your nonprofit has a clear vision, a committed donor base, and has invested in a stellar CRM (customer relationship management) system. In that case, there are additional tools...
How to Use Wealth Screening in Your Fundraising Appeal
Think about going on a first date with someone. Before heading out, if you want to hit it off right, you’ll need to thoroughly read through their Facebook profile, learn as much as you can about them and then appeal to those things during the date. Alright, I say that...
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How to Use a Fundraising Gift Range Calculator to Elevate Your Strategy
Fundraisers constantly seek ways to streamline their efforts and raise more money. Suppose your nonprofit has a clear vision, a committed donor base, and has invested in a stellar CRM (customer relationship management) system. In that case, there are additional tools...
How to Improve Donor Stewardship Using Fundraising Automation
Fundraising professionals understand that communication is vital to building relationships with their donors. However, many nonprofits have small fundraising departments, and staff are short on time, making it hard to communicate with large groups of donors....
Top Tips for Developing the Best Nonprofit Donor Stewardship Plan
A donor stewardship plan or a donor stewardship matrix is an essential tool to help your development department steward donors. This important relationship-building plan can help improve your donor retention rate. The average donor retention rate sits at around 45%....
How to Get and Keep Recurring Gifts for Nonprofits
Every nonprofit fundraiser has probably wished from time to time that they had a magic wand they could use to raise more money for their critical mission. With a flick of the wrist, each direct mail appeal would surpass its goal, and the board would be delighted!...

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How to Design a Pledge Card
Learn how to create a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.

How to Write a Fundraising Letter
Create a fundraising letter that inspires donors to increase their giving without asking for too much.
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