Fundraising Insights
Fundraising research, stories, and strategies to improve your fundraising expertise

How to Use a Gift Table With Donors
Fundraisers know having the right strategy and tools can be the foundation to their non-profit’s fundraising success. The gift chart, also known as a gift table, gift range chart, fundraising chart, donor pyramid, fundraising pyramid, or pyramid of gifts is a...
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Fundraising Appeal Strategies for LYBUNTS and SYBUNTS
As a fundraiser, you might be all too familiar with lapsed donors. It can be frustrating to see a historically consistent donor suddenly drop off or have a donor make one significant gift only to never hear from him or her again. We know that there could be any number...
5 Tips for Writing Your Annual Appeal Letters
By nature, an appeal letter for nonprofit fundraising is just that—a letter. Just because it’s not an appeal billboard, magazine ad, or website, doesn’t mean that the overall look and feel shouldn’t matter as much. Even though an appeal letter doesn’t feel like a...
Raise the Most Money with Your Direct Mail Fundraising
We live in a digital world. But when it comes to fundraising for nonprofits, direct mail is still the king. Direct mail fundraising is different than digital communication because it is a tactile medium – your donors can touch and interact with your appeal materials....
How to Use a Gift Table to Elevate Your Fundraising Strategy
Fundraisers are continually looking for ways to streamline fundraising efforts, increase efficiency and effectiveness, and raise more money. Your nonprofit has a clear vision, a committed donor base, and you have invested in a stellar CRM (customer relationship...
How to Use Wealth Screening in Your Fundraising Appeal
Think about going on a first date with someone. Before heading out, if you want to hit it off right, you’ll need to thoroughly read through their Facebook profile, learn as much as you can about them and then appeal to those things during the date. Alright, I say that...
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Swing for the Fences with Your Nonprofit’s Annual Appeal Letter
Direct mail fundraising is one of the top tools for nonprofits to raise funds. This blog covers direct mail fundraising best practices, such as setting the right suggested donation amount.
How to Set Suggested Donation Amounts in Your Direct Mail Appeal
Direct mail fundraising is one of the top tools for nonprofits to raise funds. This blog covers direct mail fundraising best practices, such as setting the right suggested donation amount.
How to Retain First-Time Donors
The work of a fundraiser doesn’t end when the year-end campaign wraps up. It is critical for development staff to steward donors by thanking them and communicating what they made possible.

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How to Design a Pledge Card
Learn how to create a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.

How to Write a Fundraising Letter
Create a fundraising letter that inspires donors to increase their giving without asking for too much.
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