Priced to Fit Your Organization

Create unlimited, personalized ask amounts for every donor on your list.

Number of Records Annual Fee
1 - 10,000 $1,500
10,001 - 25,000 $2,000
25,001 - 50,000 $3,000
50,001 - 75,000 $5,000
75,001 - 100,000 $7,500
100,001 – 150,000 $10,000
150,001 – 250,000 $12,500
250,001 – 400,000 $15,000
400,001+ Contact for pricing

All AskGenius paid plans include

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Fundraising strategies that work

✓ Algorithms made through years of research

✓ Never ask for too high or too low an amount
✓ A/B test strategies that work best for you
✓ Conservative, moderate, or aggressive asks

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Flexible to fit your fundraising appeal

✓ Set ask amounts for all donors at once
✓ Include annual asks, monthly asks, or both
✓ Choose 3, 4, or 5 ask amounts per string
✓ Edit asks individually or as a group
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Put your data to work

✓ Stop treating all your donors the same
✓ Use your existing data to increase ROI
✓ Works even with messy databases
✓ Leverage zip code and wealth research data
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Security and compliance

✓ Two-factor authentication
✓ User management and data security
✓ Servers managed by Amazon Web Services
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Unified dashboard

✓ Comprehensive reporting & dashboard
✓ Special alerts for your most important donors
✓ View ask amounts for individuals or groups
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Print-ready files

✓ Save time preparing documents to print
✓ Works with all pledge card and letter formats
✓ Add preferred data fields to your files
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Third-party integrations

✓ Integrates directly with Raiser’s Edge NXT
✓ Supports all donor management systems
✓ Integrates directly with Virtuous
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Unlimited access

✓ Unlimited appeals
✓ Unlimited users

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Support for your success

✓ Email and chat support
✓ Access to our knowledge library

Calculate Your ROI

Whether you have five thousand or five million records in your database, we can help. Use our appeal ROI calculator below to see how much more money you could be raising each year.

Over 1,000,000 donors have received a personalized ask amount through AskGenius.

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“We applied AskGenius strategies to our annual appeal and raised an additional $1 million while our average gift went up 32 percent!”

-Kelly Halaszyn
Director of Development for the Diocese of Dallas

Is there a free version of AskGenius?

Yes! Just set up a free account (no credit card required) and start your trial. You’ll have full access to every AskGenius feature and can upload an Excel file or securely connect AskGenius to your Raiser’s Edge NXT database and set ask amounts using real, live data.

As a free trial user, you’ll only be able to export up to 100 custom ask strings at a time.

How much does AskGenius cost?

AskGenius is a subscription service. You pay an annual fee based on the numbers of records in your database. Your subscription allows you to run unlimited appeals using all of our strategies to create custom ask strings for every single donor in your database.

View our subscription pricing tiers.

How often can I use the tool with my subscription?

With a paid subscription, you receive access to unlimited appeals.

How many users do I get with my subscription?

There is no limit to the number of users you can have with a paid subscription.

Can I change my plan if I want to add constituents?

Yes. You have the ability to upgrade or downgrade your subscription level at any time.

How much more will I raise using AskGenius?

Depending on the size of your database and the strategies you use, AskGenius can help you increase your next appeal by a few thousand dollars or a few million.

See how much money you might be leaving on the table with your current appeal by using our ROI calculator.

What if my data isn’t very well organized?

Our strategies and algorithms work best when your data is up to date and well organized. But we also live in the real world, and we know that most donor databases are far from perfect. So, even if your data isn’t in the best shape – that’s okay!

AskGenius will review the data you have and deliver custom ask strings for every potential donor – even ones without a giving history. Our proven formulas don’t just look at giving history, they also consider a donor’s zip code, wealth research, and other factors when setting custom ask strings.

What payment methods do you accept?

We accept all major credit cards – Visa, Master Card, American Express and Discover. You can also purchase your AskGenius subscription through eCheck or direct debit. Please reach out to for more information.

How secure is AskGenius?

Your data belongs to you, and you alone. AskGenius is built to keep your data safe and secure.

We have layers and layers of protection built into the app including:

  • Two-factor authentication for both your user account and the connection to your Raiser’s Edge NXT account.
    Secure Sockets Layer (SSL) encryption to provide secure communications over a computer.
  • Passwords hashed through AWS Amplify, which is used for password and user management, as well as multi-factor authentication. View more information on AWS Amplify.
  • Billing provided through Chargebee, which is a PCI DSS Level 1 certified service provider. View more on Chargebee’s PCI compliance and security.
  • Secured servers managed by Amazon Web Services (AWS). View more information on AWS’ server security and protocol.

Does AskGenius integrate with my donor management software?

Our app syncs automatically with Raiser’s Edge NXT and Virtuous. Nonprofits using RENXT and Virtuous can sign up for an AskGenius account and connect it directly and securely to their RENXT and Virtuous environment.

If you don’t have RENXT or Virtuous, you can still use AskGenius by exporting a list from your donor management program and uploading it to AskGenius. Use our template  to ensure the right information is included in your file.

Do you sell information to third parties?

Absolutely not! AskGenius will never sell your data to any third parties. Our business is to empower you to use your data to raise more money. We have no interest in your data, and we use it only for the purpose of helping you to set better ask amounts.

We use your data to build smart ask strategies, help you create custom ask strings, and help you measure the success of your appeal once gifts start coming in. We don’t sell your data or use it in any way other than to help you set the perfect ask amount for every donor on your list.

What is an ask string?

An ask string, sometimes called a gift string, gift array, ask array, ask ladder, or bump table is a group of suggested gift amounts found on a fundraising solicitation letter, donation page, or reply card.

It typically consists of 3-5 pre-determined ask amounts. For example, a generic ask string might present a donor with the option of donating $25, $50, $100, or $200. High-performing appeals set custom ask strings for each donor, based on the donor’s giving history and other wealth indicators.

The more personalized your ask string, the more likely it is that your donor will make a gift to your appeal.

Still have questions about how AskGenius can help your nonprofit?

Email and we’ll quickly get back to you.

Start using AskGenius today

Try it now for free. No credit card needed.