Navigate to specific chapters of the webinar:

0:00 – Intro, background on PSG and AskGenius
2:18 – Fundraising areas we’ve optimized
3:55 – Before your send your letter (a case study)
5:18 – Do donor emails increase participation, gift size, retention?
11:04 – How to write a letter that donors will actually read
18:12 – How to format your letter, how long should it be
29:30 – A tool to help you write better fundraising letters
30:21 – Must-have donor segments for every appeal letter
32:03 – Should you reference a donor’s prior gift in the letter?
33:54 – Should you ask for a specific gift in the letter?
35:37 – Pros and cons of a tear-off pledge card
38:17 – How to set the perfect ask amount for each donor
46:45 – Q&A

Did you know that 2-3 page fundraising letters work better than one-page letters?

Or that you’re better off NOT asking for a specific gift amount unless you’re inviting someone to join a giving society?

Did you know that one impactful story is scientifically proven to raise more money than sharing multiple stories in the same letter?

Join the team from AskGenius as they show you how to write the world’s greatest fundraising letter – based on the latest scientific research and years of A/B testing.

In this webinar you will learn:

• How long your letter should be
• A step-by-step formula to writing the world’s greatest fundraising letter
• How to inspire donors to increase their giving without asking for too much
• The right font, type size, layout and margins to raise the most money
• Proven segmentation strategies that work
• Who should sign your letter – and who shouldn’t