Navigate to specific chapters of the webinar:

0:00 – Intro, background on PSG and AskGenius
4:29 – The role of direct mail in a fundraising program
6:14 – Writing the world’s greatest fundraising letter
15:48 – Must-have donor segments for your fundraising letter
17:21 – How to design the world’s greatest pledge card
23:15 – The importance of brand consistency
26:25 – What to know about envelopes and print materials
33:47 – Red flags when working with your printer
37:20 – Using variable data to segment your print materials
40:38 – Leveraging NCOA with the postal service
42:29 – What to know about nonprofit postage – prices and best practices
44:43 – Tracking your fundraising direct mail
48:07 – Lockboxes and gift processors

Direct mail fundraising is different than digital communication in many ways, including its ability to engage with your donors in a tangible way. They can hold it in their hands, feel the weight of its paper, admire the quality of a printed photo, and see the impact your organization makes all through a piece of mail that arrives in their mailbox.

During this webinar session, we will discuss how to get your donors to open the envelope, how to design your letter and pledge card to encourage giving, apply data and letter segmentation best practices to your letters, track your mailings (and all their versions) in your database, and more!

Join the team from AskGenius as they show you applicable direct mail fundraising strategies – based on the latest scientific research and years of A/B testing – to help you raise more money.

In this webinar you will learn:

• Create brand consistency across your direct mail materials
• Design your letter and pledge card for the best results
• Segment of your donors
• Track your appeal: from campaigns and appeal IDs to USPS track and trace
• Deploy your best direct mail fundraising campaign ever