How to Segment Donors for End of Year Fundraising

How to Segment Donors for End of Year Fundraising

More than 30 percent of all charitable giving happens in December. Is your end-of-year appeal as effective as it can be, given how many donors are willing to make gifts in the final month of the year? If not, the best way to take an existing appeal to the next level...
How to Plan Your End-of-Year Giving Campaign

How to Plan Your End-of-Year Giving Campaign

A strong, end-of-year giving campaign is critical to a non-profit’s success, as 30 percent of all giving happens in December. Some statistics show as much as 10% of annual giving happens in just the final three days of the year. To achieve the greatest results,...
Does Direct Mail for Nonprofits Still Work?

Does Direct Mail for Nonprofits Still Work?

Does direct mail for nonprofits still work? The truth—direct mail fundraising is still a reliable revenue generator for today’s nonprofits. Direct mail started appearing on the fundraising scene shortly after World War II, when charities like the Easter Seal...
How to Write a Winning Lapsed Donor Letter

How to Write a Winning Lapsed Donor Letter

As a fundraiser, you know that reactivating lapsed donors takes significant time and effort. But if your lapsed donor letters aren’t doing the trick, it might be time to change your approach. Follow along as we show you how to write a lapsed donor letter that...