Fundraising professionals understand that communication is vital to building relationships with their donors. However, many nonprofits have small fundraising departments, and staff are short on time, making it hard to communicate with large groups of donors....
A donor stewardship plan or a donor stewardship matrix is an essential tool to help your development department steward donors. This important relationship-building plan can help improve your donor retention rate. The average donor retention rate sits at around 45%....
Every nonprofit fundraiser has probably wished from time to time that they had a magic wand they could use to raise more money for their critical mission. With a flick of the wrist, each direct mail appeal would surpass its goal, and the board would be delighted!...
Fundraisers know that communicating with donors is critical for fundraising success. However, as databases grow, optimizing for donor segmentation fundraising can become overwhelming. Maybe you have a small shop fundraising department or maybe the growth of...
Just like keeping a clean house, managing your nonprofit donor database to have clean data means regular upkeep and a good schedule of maintenance. While it’s tempting to put off data cleanup, because it’s one of those tasks we dread, data hygiene affects fundraising...
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