Baseball fans love opening day. This day holds a new season of possibilities for their favorite team. In fundraising, opening day is the day your nonprofit’s annual appeal letter hits mailboxes. Like your favorite baseball team, you shouldn’t go into this big...
Most fundraising professionals know that direct mail fundraising appeals are still one of the best ways to engage donors and raise support for their important cause. Yet, many nonprofits are still sending every donor the same letter and the same suggested donation...
Following the COVID-19 pandemic and sky-high inflation rates in the US, nonprofit organizations everywhere are racing to figure out ways to combat the trends they are seeing in fundraising. New donor retention, repeat donor retention, and recaptured donor rates are...
February is Matching Gift Month, a time each year to celebrate corporate matching gift programs and educate donors on these opportunities. According to Nonprofitsource.com, “an estimated $2-3 billion is donated through matching gift programs annually, with $4-$7...
It’s time to show donors some love and to work on your nonprofit’s donor retention rate. A nonprofit’s relationship with donors requires nurturing so they don’t become LYBUNT (last year but unfortunately not this year) or SYBUNT (some years but unfortunately not...
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