Interested in pledge cards? We’ve created the Ultimate Guide to Pledge Cards. Have you ever wondered what type of donation pledge card is best for your non-profit direct mail appeal? When was the last time you took a close look at the pledge card you’re sending...
As a fundraiser, you might be all too familiar with lapsed donors—LYBUNTS and SYBUNTS. It can be frustrating to see a historically consistent donor suddenly drop off or have a donor make one significant gift only to never hear from him or her again. We know that there...
By nature, an appeal letter for nonprofit fundraising is just that—a letter. Just because it’s not an appeal billboard, magazine ad, or website, doesn’t mean that the overall look and feel shouldn’t matter as much. Even though writing your annual appeal letter doesn’t...
If you’re like most nonprofits, you have a fundraising pledge card template. You’ve been using it for years and it includes a series of ask amounts (sometimes called a gift string, gift array, giving ladder, ask array, or ask ladder). Today, we’re...
In nonprofit fundraising, writing an appeal letter for fundraising (and donation letters) is a big part of supporting the cause. With such a large ask, you’re probably wondering how to write a good fundraising letter. There are many things that go into a fundraising...
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