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Fundraising Insights

Fundraising Appeal Strategies for LYBUNTS and SYBUNTS
As a fundraiser, you might be all too familiar with lapsed donors—LYBUNTS and SYBUNTS. It can be frustrating to ...
When to Use an Open-Ended Pledge Card
Interested in pledge cards? We've created the Ultimate Guide to Pledge Cards. Have you ever wondered what type ...
Lapsed Donors: Cause, Prevention, and Cure
Whether you work for a small charity or a global nonprofit, you have to deal with the challenge of lapsed ...
How to Write a Winning Lapsed Donor Letter
As a fundraiser, you know that reactivating lapsed donors takes significant time and effort. But if your lapsed ...
Does Direct Mail for Nonprofits Still Work?
Does direct mail for nonprofits still work? The truth—direct mail fundraising is still a reliable revenue ...
How to Plan Your End-of-Year Giving Campaign
A strong, end-of-year giving campaign is critical to a non-profit’s success, as 30 percent of all giving happens ...
How to Write a Compelling Nonprofit End-of-Year Letter
Whether your nonprofit’s end-of-year campaign begins on November 1 or with Giving Tuesday, year-end giving is ...
How to Segment Donors for End of Year Fundraising
More than 30 percent of all charitable giving happens in December. Is your end-of-year appeal as effective as ...
5 Things to Do Following Your Nonprofit End-of-Year Appeal
The work of a fundraiser doesn’t end when the year-end campaign wraps up. It is critical for development staff to steward donors by thanking them and communicating what they made possible.
5 Ways to Improve Donor Retention
The work of a fundraiser doesn’t end when the year-end campaign wraps up. It is critical for development staff to steward donors by thanking them and communicating what they made possible.
How to Communicate with Donors about Matching Gifts
The work of a fundraiser doesn’t end when the year-end campaign wraps up. It is critical for development staff to steward donors by thanking them and communicating what they made possible.
How to Retain First-Time Donors
The work of a fundraiser doesn’t end when the year-end campaign wraps up. It is critical for development staff to steward donors by thanking them and communicating what they made possible.
How to Set Suggested Donation Amounts in Your Direct Mail Appeal
Direct mail fundraising is one of the top tools for nonprofits to raise funds. This blog covers direct mail fundraising best practices, such as setting the right suggested donation amount.
Swing for the Fences with Your Nonprofit’s Annual Appeal Letter
Direct mail fundraising is one of the top tools for nonprofits to raise funds. This blog covers direct mail fundraising best practices, such as setting the right suggested donation amount.
How to Simplify Nonprofit Donor Database Management
Just like keeping a clean house, managing your nonprofit donor database to have clean data means regular upkeep ...
Can’t-Miss Tips for the Best Donor Segmentation Fundraising
Fundraisers know that communicating with donors is critical for fundraising success. However, as databases grow, ...
How to Get and Keep Recurring Gifts for Nonprofits
Every nonprofit fundraiser has probably wished from time to time that they had a magic wand they could use to ...
Top Tips for Developing the Best Nonprofit Donor Stewardship Plan
A donor stewardship plan or a donor stewardship matrix is an essential tool to help your development department ...
How to Improve Donor Stewardship Using Fundraising Automation
Fundraising professionals understand that communication is vital to building relationships with their donors. ...
Top Three Reasons to Use Wealth Screening for Nonprofits
Understaffed nonprofit organizations may find themselves seeking ways to maximize fundraising staff time. ...
A How-To Guide for Setting Fundraising ROI Benchmarks
It’s tempting to celebrate victories in fundraising by just looking at dollars raised, but don’t forget to measure ...
Understanding How AI for Fundraising Can Help Your Nonprofit
Artificial intelligence, or AI, is the latest technology shift to hit the news. It has potential uses across ...
Everything You Need to Know about Nonprofit Gift Processing
Fundraising professionals know that their efforts to raise support for their nonprofit mission do not end when the ...
Annual Appeal Fundraising Ideas for Your Nonprofit’s Checklist
You might be surprised to learn as much as 30 percent of all giving happens in December. Additionally, as much as ...
How To: Donor Segmentation for End-of-year Fundraising
Fundraising professionals recognize that year-end fundraising is essential to raising support for their nonprofit ...
Giving Society Benefits: Do They Work in Fundraising?
Do giving societies work? The simple answer is yes. We live in a world where many societies or membership programs ...
How to Create a New Donor Welcome Kit to Help Retain Donors
A plan to steward your donors is essential for any development department, but your nonprofit should have a plan ...
8 Fundraising Strategies to Improve End-of-Year Giving
A robust and well-thought-out end-of-year giving campaign is crucial for any nonprofit fundraising strategy. The ...
How to Ask for Donations at Year-End for Fundraising Success
Even the most seasoned fundraising professionals at nonprofit organizations sometimes wonder if they have captured ...
Understanding Pledges vs. Donations in Fundraising Campaigns
In fundraising, understanding pledge vs. donation can be an essential distinction. There are many pros and cons ...
Interview with an Expert: Nonprofit Donor Database Clean-Up
Tackling nonprofit donor database clean-up can seem like a cumbersome task. Getting a jump-start at the beginning ...
Setting Up Campaigns, Appeals, and Funds in Raiser’s Edge
Every nonprofit organization needs a stellar CRM or constituent relationship management software for their ...
The Psychology of Giving: Why Do Donors Become SYBUNTs
Donor retention is a top metric when measuring fundraising success. Retaining donors is more cost-effective than ...
Future-Proofing Nonprofits with Fundraising Automation
We live in a fast-paced, quickly innovating world. Both nonprofit organizations and for-profit businesses wish to ...
5 Tips for Writing Your Annual Appeal Letters
By nature, an appeal letter for nonprofit fundraising is just that—a letter. Just because it’s not an appeal ...
Raise the Most Money with Your Direct Mail Fundraising
We live in a digital world. But when it comes to fundraising for nonprofits, direct mail is still the ...
How to Use a Fundraising Gift Range Calculator to Elevate Your Strategy
Fundraisers constantly seek ways to streamline their efforts and raise more money. Suppose your nonprofit has a ...
Why You Need to Increase Recurring Donations (and How to Get Them!)
Recurring giving is on the rise. According to the latest M+R Benchmarks 2022 study, monthly giving grew by 24% in ...
How Nonprofits Define Major Donors & Create a Major Donor Strategy
Have you ever asked yourself, what is a major donor? How nonprofits define major donors will vary from ...
5 Common Mistakes Nonprofits Make (and how to avoid them)
Improving your fundraising game doesn’t have to be complicated or costly. Sometimes, the key to improving your ...
How to Use a Fundraising Gift Range Calculator During Donor Meetings
Fundraisers understand the importance of having effective strategies and tools to ensure the success of their ...
Create a Donation Pledge Card That Raises More Money
If you’re like most nonprofits, you have a fundraising pledge card template. You've been using it for years and it ...
How to Write an Appeal Letter for Fundraising
In nonprofit fundraising, writing an appeal letter for fundraising (and donation letters) is a big part of ...
How to Recapture LYBUNT and SYBUNT Nonprofit Donors This Year
Development professionals know that retaining donors is essential to any nonprofit organization. Retaining donors ...
How to Make a Pledge Card
Donation pledge cards are in integral part of nonprofit fundraising. In fact, before you ever found yourself ...
How Many Ask Amounts Should You Include on a Pledge Card?
The purpose of pledge cards is garnering donations. But when it comes to how many ask amounts to include on your ...
Strategies for Writing an Annual Appeal Letter
It’s that time of the year again. You're writing your annual appeal letter, asking your donors to support your ...
3 Donation Envelope Design Tips
When it comes to mailing out your fundraising appeal letters and pledge cards, the envelope you send it in can ...
How to Display Your Donation Card Ask Strings
The science of nonprofit fundraising is tricky—such is the territory when asking people for money. While most ...

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