Deploy a Strategic Approach to Direct Mail and Informed Delivery

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Ultimate guide to fundraising pledge cards

Deploy a Strategic Approach to Direct Mail and Informed Delivery

Navigate to specific chapters of the webinar:

1:04 –Background on PSG and AskGenius

5:39 – Background on Suttle-Straus

6:23 – Price of postage is going up

7:44 – What is informed delivery?

11:52 – Why use informed delivery?

16:15 – What qualifies for informed delivery?

17:54 – What do I need for informed delivery?

19:44 – Case studies

24:37 – Informed delivery checklist

We live in a digital world. But when it comes to fundraising for nonprofits, direct mail is still the king. But what if there was a way you could get a second copy of your direct mail message right into the email inbox of your donor, in beautiful color with a linkable call to donate, on the day their mail piece will arrive in their mailbox.

Informed Delivery is a new feature offered by USPS that provides consumers with digital previews of their household mail arriving soon. Non-profit mailers can integrate digital campaign elements to enhance and extend the “mail moment”.

Just another way to provide a delightful moment for your donors.

And according to the USPS, response rates go up by 30 percent when marketers use email and direct mail together, compared to direct mail alone. Informed Delivery can elevate your fundraising as you look for new ways to integrate your digital and print efforts into one cohesive campaign.

Learn about how you can use Informed Delivery to improve your fundraising campaign results by giving your mail a multi-channel boost.

Nic Prenger

Nic Prenger
Founder / CEO

Theresa Aide

Theresa Aide
Director of Non-Profit Campaigns