Designing the World’s Greatest Pledge Card 

Webinar Date and time:
March 01, 2022 | 11:00 AM CST

Webinar Duration: 1 hour
Cost: Free

Visit our Ultimate Guide to Fundraising Pledge Cards to download and personalize our pledge card template for your organization.

Ultimate guide to fundraising pledge cards

Designing the World’s Greatest Pledge Card

Navigate to specific chapters of the webinar:
0:00 – Intro, background on PSG and AskGenius
2:38 – Recap of PSG’s research on fundraising letters, donation pages, donor segments and social media
13:12 – The best pledge card design for major donors
16:06 – The best pledge card design for regular donors
16:21 – Design tips to increase donor participation
20:24 – Design tips to increase recurring giving
24:48 – Should you ask for credit card info on the pledge card?
30:34 – How to get donors to increase their gifts
32:15 – Should your ask amounts be in ascending or descending order?
34:29 – How to set the perfect ask amount
40:38 – The world’s greatest pledge card template
43:42 – Learn from our biggest pledge card mistakes
51:28 – What we’ve got coming up next

If you’re like most nonprofits, you’ve been using the same direct mail pledge card for years. You are used to it. It gets the job done.

But you’re almost certainly leaving money on the table.

For three years my team has been on a quest to design the world’s greatest pledge card.

I’m talking about a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.

In this webinar you will learn:

  • Exactly what to include on your pledge card – and what NOT to include
  • How to quickly increase the number of recurring donors
  • Whether your ask strings should be arranged high-to-low or low-to-high
  • How to overcome objections from your printer, bank, or gift processor

Contact us to learn more about personalized ask amounts for your donors or get a demo of AskGenius.

Nic Prenger

Nic Prenger
Founder/ CEO, AskGenius

Andrew Menke

Andrew Menke
Senior Product Manager