Navigate to specific chapters of the webinar:

0:50 – Intro, background on PSG and AskGenius

4:56 – Is email replacing direct mail for fundraising?

6:25 – The best email strategy (it’s not a e-newsletter)

7:50 – How much does email increase giving?

09:27 – A/B test results from our email experiment

12:57 – Checklist for every donor email

20:07 – How often to email your donors

22:09 – Best advice for solicitation emails

24:20 – using emails with personalized donation pages

29:52 – How to clean up bad email addresses

35:31 – Our favorite email automations