Fundraising Email Strategies to Raise More Money

How emails can easily impact your fundraising strategy.

About the Webinar

This webinar originally aired on August 18, 2022 11:00am, Central

Email marketing should be at the top of your list of channels to invest time and resources into when you create your fundraising strategy.

Deploying an email marketing strategy may seem like a daunting task, but once you have a process in place, it can become a successful channel to raise more money.

As you begin to execute your email strategy, there are best practices we’ve seen (and tested) that will help increase engagement, donations, and the overall performance of your emails.

In this webinar you will learn:

  • The positive impact of emails on donor retention, gift size, and gift frequency
  • What type of emails to send, and when to send them
  • Who your email should come from
  • Four things you’re probably doing wrong with your current donor emails
  • The 8:1 nourishment ratio
  • A cheap, easy tool to help you avoid sending to bad email addresses
  • How automation can do 90% of the email work for your development director or major gift officers

Register to Watch

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Ashley Winans, MPA Chief Operating Officer

Ashley has over 20 years of experience in nonprofit fundraising, including annual and capital campaigns, communications, marketing, and project management. Ashley provides strategic leadership, direction, and administration in her role as Chief Operating Officer at PSG. Before being named COO, she led our Client Services division. Ashley is passionate about our clients and continues to be seen as a trusted advisor in her consulting work.

Rob Simms

Rob Simms Director of Data Operations

As the longest tenured PSG employee, Rob has served in a myriad of roles with the company. From consulting to database management to perfecting donation pages, he provides a unique and broad perspective for our clients. In his current role as the Director of Data Operations, he not only serves clients, but also drives our own internal data decisions.