How to Run a Year End Matching Gift Challenge

Visit our Ultimate Guide to Fundraising Pledge Cards to download and personalize our pledge card template for your organization.

Ultimate guide to fundraising pledge cards

How to Run a Year End Matching Gift Challenge

Navigate to specific chapters of the webinar:

0:55 –Background on PSG and AskGenius
4:45 – The big secret about matching gifts
6:21 – Two gifts for the price of one
7:31 – How matching gift challenges work
9:05 – How to find your challenge donor
13:35 – How to communicate the matching gift opportunity
15:54 – Striking the right tone
17:33 – Sample direct mail letters
22:03 – Sample email messages
24:37 – Sample social media messages
25:48 – Promoting matching gifts in printed materials
26:44 – How to ask for the right amount
30:40 – 3 interesting ways to structure the match
35:30 – Q&A

 

Year-end giving is critical to the success of your fundraising program. Nearly 30% of annual giving occurs in the month of December. It’s one of the best (and last) opportunities to meet your fundraising goals.

Matching gift challenges are a simple, effective way to draw attention to year-end giving and inspire donors to take action before December 31.

In this webinar we’ll walk through what a matching gift challenge looks like, and we’ll show a step-by-step approach you can take to implement a matching gift challenge at your organization before the end of the year.

 

Watch our webinar and learn how to:

 

  • Find and approach a donor candidate to create matching gift challenge opportunity
  • Set a deadline for the matching gift challenge
  • Promote the matching gift challenge through mail, email, social media and other channels
  • Encourage online gifts to make it easier on your gift processing team during the final week of the year
Nic Prenger

Nic Prenger
Founder/ CEO, AskGenius
Nic@AskGenius.com

Leslie Ulrich

Leslie Ulrich
Development Consultant
Leslie@AskGenius.com