Increase Annual Giving through Donor Personas and Ask Amounts
Webinar Date and time:
March 08, 2022 | 11:00 AM CST
Webinar Duration: 1 hour
Download the webinar presentation
Increase Annual Giving Through Donor Personas and Ask Amounts
Navigate to specific chapters of the webinar:
0:00 – Intro, background on PSG and AskGenius
3:07 – Fundraising strategies that DON’T work
6:14 – The 6 donor personas and how to approach each
18:52 – How to write better fundraising letters
27:23 – How to set the perfect ask amount for each donor
35:32 – Upcoming webinars and training
37:16 – Q&A
You’ve been dutifully recording and processing gifts, year after year. Your database is overflowing with data about your donors.
Now it’s time to use that data to help you raise more money on your appeal.
First, learn about the six types of donors who give to your appeal – from “Steady Eddie” to “Campaign Cathy.” Then learn how to write appeal letters that appeal to each.
Finally, we’ll show you how to set the perfect ask amounts for every prospect on your list.
If you want to attract new donors and upgrade existing ones, take the lessons from this webinar and apply them to your nonprofit today.
In this webinar you will learn:
- Proven strategies that will help you raise more money
- How to quickly identify your donor personas
- The best way to segment your appeal letters
- How to avoid the most common mistakes when it comes to setting ask amounts
Contact us to learn more about personalized ask amounts for your donors or get a demo of AskGenius.