7 Common Pledge Card Mistakes

Learn surprising results from A/B tests, design tweaks, and feedback from donors and lockbox providers.

About the Webinar

This webinar originally aired on September 20, 2022 11:00am, Central

Donation pledge cards are a critical part of fundraising. Yet many organizations make simple mistakes that limit how much money they can raise.

Join the team from AskGenius as they share the hilarious story of how they spent three years designing the perfect pledge card. Learn surprising results from countless A/B tests, design tweaks, and relentless feedback from donors, gift processors, banks, and lockbox providers.

Nic Prenger and Andrew Menke will discuss the seven most common mistakes they see when it comes to designing pledge cards. Attendees can skip all the heartache and jump right to the finished product – a pledge card that is scientifically proven to raise more money on your next appeal.

Attendees will learn practical tips to raise more money, including:

  • What are the essential elements of a pledge card?
  • Should you ask for credit card information on the card?
  • Should you promote one-time gifts, recurring gifts or both?
  • How much should you ask for?
  • Do QR codes work?
  • Does the size of your pledge card matter?

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Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Andrew Menke

Andrew Menke Vice President of AskGenius®

As the Vice President at AskGenius, Andrew has dedicated over a decade to the world of non-profit fundraising. With hands-on experience in annual appeals, capital campaigns, and events, he enjoys the challenge of melding traditional fundraising with today's technology. Andrew is driven by a simple goal: helping nonprofits embrace digital solutions to encourage a spirit of giving.