9 Proven Strategies to Boost Year-End Giving

What a world-class, high-performing year-end appeal looks like.

About the Webinar

This webinar originally aired on October 18, 2022 11:00am, Central

Year-end giving is critical to the success of your fundraising program. Nearly 30% of annual giving occurs in the month of December. It’s one of the best (and last) opportunities to meet your fundraising goals.

But what does a sophisticated year-end appeal look like?

In this webinar we’ll show you what a world-class, high-performing appeal looks like, and we’ll give you a bunch of practical steps you can implement right now to improve your year-end giving results.

We’ll show you how to review and analyze last year’s performance to look for indicators of your best opportunities. We’ll show you how to build and launch an integrated, multi-channel strategy. We’ll talk through the best timeline and material designs that are proven to increase overall giving and participation.

Watch this webinar and learn how to:

  • Utilize direct mail, email, social media, and more in your year-end strategy
  • Create a concise timeline to ensure your direct mail arrives at the perfect time
  • Write a compelling end-of-year letter that pulls at the heartstrings of your donors
  • Finalize your year-end gift processing procedures and logistics to best meet the needs of your donors and your organization

Register to Watch

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Ashley Winans, MPA Chief Operating Officer

Ashley has over 20 years of experience in nonprofit fundraising, including annual and capital campaigns, communications, marketing, and project management. Ashley provides strategic leadership, direction, and administration in her role as Chief Operating Officer at PSG. Before being named COO, she led our Client Services division. Ashley is passionate about our clients and continues to be seen as a trusted advisor in her consulting work.

Sarah Aligo Director of Client Services

With more than 20 years of faith-based, higher education and nonprofit fundraising, Sarah is passionate about, and specializes in, digital fundraising, annual giving, direct mail, major gifts, board and volunteer fundraising and engagement, special events, and volunteer management. As Director of Client Services, she partners with Catholic dioceses around the country to modernize their development programs and design successful, multi-channel fundraising appeals.