Creating a Welcome Series to Delight Your New Donors

Practical and impactful advice to make a memorable first impression.

About the Webinar

April 24, 2024 1:00pm, Central

First impressions matter, especially when it comes to fundraising.

In this practical, fast-paced webinar, PSG experts Nic Prenger, Ashley Winans, and Stacy Cope will show you how to craft a welcome series of emails that you can use to delight your new donors and inspire additional giving.

Attendees will learn:

  1. What is a welcome series, and how does it work
  2. Why welcome series are so much more effective than e-newsletters
  3. How to set up the emails to run automatically
  4. How to set up the emails so that they come from a real person

Our seasoned fundraisers offer insights into crafting compelling welcome communications, delighting new supporters, and setting the stage for a long-lasting relationship.

PLUS, we will share downloadable plug-and-play templates that you can use at your own organization.

This webinar is ideal for fundraising professionals looking to modernize their donor engagement and onboarding processes.

Register to Watch

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Ashley Winans, MPA Chief Operating Officer

Ashley has over 20 years of experience in nonprofit fundraising, including annual and capital campaigns, communications, marketing, and project management. Ashley provides strategic leadership, direction, and administration in her role as Chief Operating Officer at PSG. Before being named COO, she led our Client Services division. Ashley is passionate about our clients and continues to be seen as a trusted advisor in her consulting work.

Stacy Cope Director of Automation Services

Since she started working with nonprofit databases in 2011, Stacy has been obsessed with getting the software to work for her. She now works with PSG clients to automate donor stewardship, data cleanup, and other tasks to save organizations time and get them more in touch with their donors.