Direct Mail Fundraising

Get donors to open their mail, rethink your letters and pledge cards, best practices for data analysis and letter segmentation, and more!

About the Webinar

This webinar originally aired on July 26, 2022 3:00pm, Central

Direct mail fundraising is different than digital communication in many ways, including its ability to engage with your donors in a tangible way. They can hold it in their hands, feel the weight of its paper, admire the quality of a printed photo, and see the impact your organization makes all through a piece of mail that arrives in their mailbox.

In this webinar, we discuss how to get your donors to open the envelope, how to design your letter and pledge card to encourage giving, apply data and letter segmentation best practices to your letters, track your mailings (and all their versions) in your database, and more!

Join the team from AskGenius as they show you applicable direct mail fundraising strategies – based on the latest scientific research and years of A/B testing – to help you raise more money.

In this webinar you will learn:

  • Create brand consistency across your direct mail materials
  • Design your letter and pledge card for the best results
  • Segment of your donors
  • Track your appeal: from campaigns and appeal IDs to USPS track and trace
  • Deploy your best direct mail fundraising campaign ever

Register to Watch

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Sarah Aligo Director of Client Services

With more than 20 years of faith-based, higher education and nonprofit fundraising, Sarah is passionate about, and specializes in, digital fundraising, annual giving, direct mail, major gifts, board and volunteer fundraising and engagement, special events, and volunteer management. As Director of Client Services, she partners with Catholic dioceses around the country to modernize their development programs and design successful, multi-channel fundraising appeals.