Everything You Need to Know About Year-End Giving

The secret to high-performing year-end appeals.

About the Webinar

This webinar originally aired on October 19, 2023 11:00am, Central

Year-end giving is critical to the success of your fundraising program. Nearly 30% of annual giving occurs in the month of December. It’s one of the best (and last) opportunities to meet your fundraising goals.

Join fundraising experts Sarah Aligo and Nic Prenger as they share the secret to high-performing year-end appeals. From strategic planning to donor engagement, Sarah and Nic will offer actionable insights that can elevate your year-end campaigns.

In this webinar, attendees will:
1. Understand why donors are so generous toward the end of the year
2. Learn a step-by-step approach to running a successful year-end giving appeal
3. Uncover proven techniques for boosting donor engagement during the holiday season
4. Learn how to avoid common mistakes nonprofits make toward the end of the year

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Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Sarah Aligo Director of Client Services

With more than 20 years of faith-based, higher education and nonprofit fundraising, Sarah is passionate about, and specializes in, digital fundraising, annual giving, direct mail, major gifts, board and volunteer fundraising and engagement, special events, and volunteer management. As Director of Client Services, she partners with Catholic dioceses around the country to modernize their development programs and design successful, multi-channel fundraising appeals.