How Much Should You Ask For?

A deep dive into our research on setting ask strings.

About the Webinar

This webinar originally aired on February 21, 2023 11:00am, Central

Setting the right ask amount is the ultimate high-wire act.

Ask for too much and you might alienate your donor.

Ask for too little, and you’re leaving money on the table.

But how exactly do you hit that sweet spot in the middle? How do you set just the right ask amount?

Nic Prenger and Andrew Menke from AskGenius share the research and the strategies behind setting the perfect, individualized ask amount for each donor. They discuss how much you should be asking every donor and what to expect in return. 

Watch this webinar to learn practical tips to set ask amounts, including: 

  • Which data points are most important when setting ask amounts? 
  • How much can you realistically expect to increase someone’s gift?  
  • Should your pledge card include one-time ask amounts, recurring amounts, or both? 
  • What’s the best way to use wealth research data when setting ask amounts? 
  • What’s the best way to get started setting better ask amounts?  

Register to Watch

View All Webinars

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Andrew Menke

Andrew Menke Vice President of AskGenius®

As the Vice President at AskGenius, Andrew has dedicated over a decade to the world of non-profit fundraising. With hands-on experience in annual appeals, capital campaigns, and events, he enjoys the challenge of melding traditional fundraising with today's technology. Andrew is driven by a simple goal: helping nonprofits embrace digital solutions to encourage a spirit of giving.