How to Run a Year-End Matching Gift Challenge

Matching gift challenges are a simple, effective way to draw attention to year-end giving.

About the Webinar

This webinar originally aired on November 2, 2022 11:00am, Central

Year-end giving is critical to the success of your fundraising program. Nearly 30% of annual giving occurs in the month of December. It’s one of the best (and last) opportunities to meet your fundraising goals.

Matching gift challenges are a simple, effective way to draw attention to year-end giving and inspire donors to take action before December 31.

In this webinar, we walk through what a matching gift challenge looks like and show a step-by-step approach you can take to implement a matching gift challenge at your organization before the end of the year.

Watch our webinar and learn how to:

  • Find and approach a donor candidate to create a matching gift challenge opportunity
  • Set a deadline for the matching gift challenge
  • Promote the matching gift challenge through mail, email, social media, and other channels
  • Encourage online gifts to make it easier on your gift processing team during the final week of the year

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Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Leslie Ulrich

Leslie Ulrich, MBA Senior Development Consultant

Leslie joined PSG in 2021 as a Development Consultant. She helps clients across the country optimize their annual appeals through strategic communications and data-driven decision making. She also moonlights on the AskGenius team, digging into analytics and helping drive strategy. Prior to PSG, Leslie had a decade of experience in the nonprofit sector; specifically in higher education and capital campaign management.