How to Write the World’s Greatest Fundraising Letter

Based on years of testing and the latest scientific research.

About the Webinar

This webinar originally aired on April 20, 2022 11:00am, Central

Did you know that 2-3 page fundraising letters work better than one-page letters?

Or that you’re better off NOT asking for a specific gift amount unless you’re inviting someone to join a giving society?

Did you know that one impactful story is scientifically proven to raise more money than sharing multiple stories in the same letter?

Join the team from AskGenius as they show you how to write the world’s greatest fundraising letter – based on the latest scientific research and years of A/B testing.

Register to Watch

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Ashley Winans, MPA Chief Operating Officer

Ashley has over 20 years of experience in nonprofit fundraising, including annual and capital campaigns, communications, marketing, and project management. Ashley provides strategic leadership, direction, and administration in her role as Chief Operating Officer at PSG. Before being named COO, she led our Client Services division. Ashley is passionate about our clients and continues to be seen as a trusted advisor in her consulting work.