How to Write the World’s Greatest Fundraising Letter
Based on years of testing and the latest scientific research.
About the Webinar
Did you know that 2-3 page fundraising letters work better than one-page letters?
Or that you’re better off NOT asking for a specific gift amount unless you’re inviting someone to join a giving society?
Did you know that one impactful story is scientifically proven to raise more money than sharing multiple stories in the same letter?
Join the team from AskGenius as they show you how to write the world’s greatest fundraising letter – based on the latest scientific research and years of A/B testing.
Register to Watch
Meet Your Hosts
Nic Prenger, J.D. Founder/CEO
Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.
Ashley Winans, MPA Chief Operating Officer
Ashley has over 20 years of experience in nonprofit fundraising, including annual and capital campaigns, communications, marketing, and project management. Ashley provides strategic leadership, direction, and administration in her role as Chief Operating Officer at PSG. Before being named COO, she led our Client Services division. Ashley is passionate about our clients and continues to be seen as a trusted advisor in her consulting work.