Increase Annual Giving through Donor Personas and Ask Amounts

How to attract new donors and upgrade existing ones.

About the Webinar

This webinar originally aired on March 8, 2022 11:00am, Central

You’ve been dutifully recording and processing gifts, year after year. Your database is overflowing with data about your donors.

Now it’s time to use that data to help you raise more money on your appeal.

First, learn about the six types of donors who give to your appeal – from “Steady Eddie” to “Campaign Cathy.” Then learn how to write appeal letters that appeal to each.

Finally, we’ll show you how to set the perfect ask amounts for every prospect on your list.

If you want to attract new donors and upgrade existing ones, take the lessons from this webinar and apply them to your nonprofit today.

In this webinar you will learn:

  • Proven strategies that will help you raise more money
  • How to quickly identify your donor personas
  • The best way to segment your appeal letters
  • How to avoid the most common mistakes when it comes to setting ask amounts

Contact us to learn more about personalized ask amounts for your donors or get a demo of AskGenius.

Register to Watch

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Ashley Winans, MPA Chief Operating Officer

Ashley has over 20 years of experience in nonprofit fundraising, including annual and capital campaigns, communications, marketing, and project management. Ashley provides strategic leadership, direction, and administration in her role as Chief Operating Officer at PSG. Before being named COO, she led our Client Services division. Ashley is passionate about our clients and continues to be seen as a trusted advisor in her consulting work.