Deploy a Strategic Approach to Direct Mail and Informed Delivery

Learn about Informed Delivery offered by the USPS.

About the Webinar

This webinar originally aired on October 20, 2022 11:00am, Central

We live in a digital world. But when it comes to fundraising for nonprofits, direct mail is still the king. But what if there was a way you could get a second copy of your direct mail message right into the email inbox of your donor, in beautiful color with a linkable call to donate, on the day their mail piece will arrive in their mailbox.

Informed Delivery is a new feature offered by USPS that provides consumers with digital previews of their household mail arriving soon. Non-profit mailers can integrate digital campaign elements to enhance and extend the “mail moment”.

Just another way to provide a delightful moment for your donors.

According to the USPS, response rates go up by 30 percent when marketers use email and direct mail together, compared to direct mail alone. Informed Delivery can elevate your fundraising as you look for new ways to integrate your digital and print efforts into one cohesive campaign.

Learn about how you can use Informed Delivery to improve your fundraising campaign results by giving your mail a multi-channel boost.

Register to Watch

Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.