Using Automation Tools to Personalize Donor Communications

How automation can make your life easier.

About the Webinar

This webinar originally aired on November 29, 2023 11:00am, Central

We’re in an age where personalization is more than just a buzzword—it’s an expectation from donors. But to many nonprofits, personalizing donor communications across tens of thousands of donors can seem impossible. 

That’s where automation comes in. 

Join Austen Brown, Stacy Cope, and Nic Prenger as they share how automation can be used to quickly and easily personalize all of your donor communication. These industry professionals will share their hands-on experience, revealing how automation can make your life easier without sacrificing the personal touch that donors require. 

In this session, you’ll discover: 

  1. The many types of automation tools available and how they can be used to personalize your donor communication  
  2. Real-world examples of automation success stories, as well as cautionary tales 
  3. How to balance smart automation with personal, human outreach to your donors  
  4. The best ways to measure the effectiveness of automation in your communication strategy 

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Meet Your Hosts

Nic Prenger, J.D. Founder/CEO

Nic Prenger founded Prenger Solutions Group in 2018 to help nonprofits modernize their communications and fundraising. He is passionate about using technology to help nonprofits raise more money with fewer headaches – a passion shared by each and every member of the PSG team. A former prosecutor, Nic worked for the U.S. Senate Finance Committee in Washington, D.C., and the U.S. Attorney’s Office for the Southern District of Iowa. He also served on the national advisory board for the National Catholic Education Association.

Austen Brown

Austen Brown Database Consultant, Automation Engineer

With more than a decade of experience in nonprofit database management, Austen is an expert in standardizing data and creating automated business workflows using Raiser's Edge NXT and the Microsoft Power Platform. Austen’s commitment to efficiency drives her passion for improving donor communications, streamlining data input, and simplifying reporting for nonprofit organizations through automation.

Stacy Cope Director of Automation Services

Since she started working with nonprofit databases in 2011, Stacy has been obsessed with getting the software to work for her. She now works with PSG clients to automate donor stewardship, data cleanup, and other tasks to save organizations time and get them more in touch with their donors.