Fundraising Insights
Fundraising research, stories, and strategies to improve your fundraising expertise
What You Need to Know: Hiring a Fundraising Consultant
Nonprofit organizations may consider hiring a fundraising consultant for large projects, such as during a capital campaign, but they may overlook the other ways in which a consultant can help improve fundraising strategies. Hiring a consultant can add additional...
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How to Ask for Donations at Year-End for Fundraising Success
Even the most seasoned fundraising professionals at nonprofit organizations sometimes wonder if they have captured the best strategies for asking for donations at year-end. With as much as 30% of all giving happening in the month of December alone, fundraisers often...
8 Fundraising Strategies to Improve End-of-Year Giving
A robust and well-thought-out end-of-year giving campaign is crucial for any nonprofit fundraising strategy. The year-end giving season can help you reach your nonprofit fundraising goals. Start planning today for a successful year-end fundraising campaign. CEOs or...
How to Create a New Donor Welcome Kit to Help Retain Donors
A plan to steward your donors is essential for any development department, but your nonprofit should have a plan specific to first-time donors. Create a new donor welcome kit to ensure prompt gratitude and communication steps to welcome new donors into your nonprofit...
Giving Society Benefits: Do They Work in Fundraising?
Do giving societies work? The simple answer is yes. We live in a world where many societies or membership programs are transactional; if you make a gift at a certain level or pay for a subscription, you will receive tickets to special events or a special gift in the...
How To: Donor Segmentation for End-of-year Fundraising
Fundraising professionals recognize that year-end fundraising is essential to raising support for their nonprofit missions. Donors are especially generous in December, and as much as 30% of all giving happens in this single month. The reasons behind this surge vary....
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How to Design a Pledge Card
Learn how to create a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.
How to Write a Fundraising Letter
Create a fundraising letter that inspires donors to increase their giving without asking for too much.
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