Fundraising Insights
Fundraising research, stories, and strategies to improve your fundraising expertise
Safeguarding Donor Data in the Nonprofit Donor Database
Accurate donor data is a critical component of any fundraising effort. Nonprofits need data to find donors who believe in their causes and may support them based on various factors. Accurate donor data can help any nonprofit reach its fundraising goals. Prospect...
Most Popular
Future-Proofing Nonprofits with Fundraising Automation
We live in a fast-paced, quickly innovating world. Both nonprofit organizations and for-profit businesses wish to future-proof their missions or have a crystal ball to predict the necessary tools. They seek ways to ensure that they can continue to adapt to meet the...
The Psychology of Giving: Why Do Donors Become SYBUNTs
Donor retention is a top metric when measuring fundraising success. Retaining donors is more cost-effective than acquiring new donors. Retention of donors helps nonprofit organizations build capacity toward long-range strategies such as bequests or legacy giving....
Setting Up Campaigns, Appeals, and Funds in Raiser’s Edge
Every nonprofit organization needs a stellar CRM or constituent relationship management software for their fundraising strategy. A good CRM will help with donor management, donor retention, tracking critical data, and running custom reports as part of a strong...
Ask an Expert: Nonprofit Capital Campaigns and Pledge Cards
For even the most seasoned development professionals, nonprofit capital campaigns can come with a bit of uncertainty. You may be unsure about your team’s readiness for one, about hiring capital campaign consultants, and about whether board and staff members will be...
Interview with an Expert: Nonprofit Donor Database Clean-Up
Tackling nonprofit donor database clean-up can seem like a cumbersome task. Getting a jump-start at the beginning of the year can help manage donor data all year. From more personalized communications to strong donor retention rates, data matters. Having a solid donor...
Recently Released Insights
Become a fundraising expert.
Get our latest content, webinars, and free templates delivered straight to your inbox.
How to Design a Pledge Card
Learn how to create a pledge card that is simple to fill out, easy to process, and scientifically designed to raise the most money possible.
How to Write a Fundraising Letter
Create a fundraising letter that inspires donors to increase their giving without asking for too much.
Explore more content
Want to explore all our content? We’ve got more for you to read.