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Based on years of testing and the latest scientific research.

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A deep dive into our research on setting ask strings.

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Everything you need to know about lockboxes, banks, and gift processors.

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Get donors to open their mail, rethink your letters and pledge cards, best practices for data analysis and letter segmentation, and more!

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Matching gift challenges are a simple, effective way to draw attention to year-end giving.

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What a world-class, high-performing year-end appeal looks like.

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Best practices, IRS rules, sample letters and automation tips.

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Learn about Informed Delivery offered by the USPS.

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